Enhanced Customer Loyalty and Efficiency with the AI-Driven CRM for ITAKA Holdings

Resabee Travel Tech proudly supports the biggest Polish tour operator, ITAKA Holdings with the Customer Journey Hub — AI-powered, travel CRM designed to help manage customer relationship in the travel industry.

About the Solution

The Customer Journey Hub centralizes data from websites, apps, emails, and phone calls. It provides ITAKA with functionality to manage over 4.5 million customer profiles and 30,000 active users. By using AI, the solution analyses customer behavior, identifies "hot leads", and delivers personalised recommendations for a given customer profile. It also reduces customer service time by up to 60% and enhances the overall experience.

Key Results:

• 30% reduction in the time required to offer holiday services.

• 60% reduction in the time required to process consent updates and data changes.

• 25% increase in returning customers through personalised offers.

Next Steps

Future enhancements will optimize ITAKA’s omnichannel experience and enable integration across all customer touchpoints. The goal is to maximize efficiency, personalisation, and customer satisfaction.  

Resabee Travel Tech automates processes for travel industry leaders like ITAKA Holdings. If you want to grow your travel business this is a go-to solution.